The new Leica M is without question one of the most exciting new products shown at this year’s Photokina in Cologne. As time goes on, we will see tests, comparisons, write-ups and opinions regarding this new camera. Of course along with all of that there will also be some critical voices, complaining about a variety of things.
Already the ‘complainers for the sake of complaining’ are making their voices known. Just this morning I read a slew of them who apparently had nothing else to criticize than the red Leica logo in front of the New M. Some complained that it is too big, others want it in black and then some want no logo at all. If those silly comments are all they can come up with, I guess Leica is in very good shape with this new camera.
Of course there are some more serious criticisms as well. Some don’t like the video function, some don’t think the R adapter is a valid solution to the use of R lenses, and, of course there are the old traditionalists that feel the camera is too overloaded with features, the ones that want a bare bones, basic camera.
Just because the camera has certain features that are of no interest doesn’t mean one has to use them, and for the traditionalists there is always the M-E. We must not forget that Leica cannot forever rely on their traditional customer base. In order to remain a viable member of the photographic market, it is necessary to widen the appeal of the camera to photographers that previously have chosen other makes of cameras. I have never seen any valid criticism regarding the Leica M lenses. Most people are well aware of their market leading performance. In many cases it has actually been the camera that has kept many of them from investing in the Leica system. In this respect Leica has taken a giant step forward and I am sure that the new Leica M will be able to build on the success that Leica had with the groundbreaking M9, announced in late 2009.
To get a better insight into the M, please look at the Red Dot Forum. They published a very informative interview with Leica M product manager Jesko von Oeynhausen. It offers a closer look at what the Leica M is all about. The interview can be seen here:
For more information on the Leica M, go to:
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