In a special program, titled “Made In Germany,” Deutsche Welle showed a short documentary about the Leica. It shows how the Leica myth has been renewed after a long financial crisis and it has taken a step into a new era with Andreas Kaufmann.
Deutsche Welle said: A Leica is forever. That motto was the brand’s selling point – and very nearly its downfall. After failing to keep pace with the digital revolution, in 2004 the German company almost went bankrupt. Then investor Andreas Kaufmann stepped in, and brought Leica back from the brink. Since then, Leica has invested 80 million euros in research and development, and in 2009, Leica achieved profitability once again.
For the video, go to:
The video, including a second Deutsche Welle production about the Leica can also be seen on the L-Camera Blog at: