THE NEW LEICA X2 PAUL SMITH LIMITED EDITION

Modern digital technology ‘Made in Germany’ meets extravagant styling from the world of fashion in new Leica “Edition Paul Smith” digital camera

Solms, Germany (September 17, 2012,) – Leica Camera presented the Leica X2 “Edition Paul Smith,” a distinctive and vibrantly hued special edition in the Leica X range. International entrepreneur Paul Smith, widely regarded as one of the UK’s most successful fashion icons, is behind the camera’s stylish design. The Leica X2 is the ideal camera for anyone with a passion for photography in its purest form. Thus, extravagant flair from the world of fashion and advanced digital technology are united in this highly collectible special edition, strictly limited to 1,500 pieces.

Paul Smith is best known for taking classic, bespoke clothing and adding cheeky, inventive twists using his signature rainbow palette, a technique he employed in designing this namesake special edition camera. A particularly striking feature is the unexpected combination of colors chosen by Paul Smith for the body of the Leica X2. The metal top plate of the camera is finished in dazzling bright orange, with only the top dials for setting aperture and shutter speed remaining the familiar classic black of the X2. Paul Smith calls attention to the unusual pop-up flash on the top of the camera with a unique, hand-drawn, engraved light bulb doodle. In stark contrast to the orange of the top plate, the designer chose an eye-catching brilliant yellow for the metal base-plate. This bold classic-meets-vintage camera is rounded off by a premium natural cowhide leather finish in ‘Racing Green.’

In addition to the beautifully-styled Leica X2, the on-trend set includes a selection of accessories that bear the unmistakable mark of Paul Smith’s design, including a carrying strap and a camera protector in taupe-colored premium calfskin. A lens cleaning cloth labeled ‘Paul Smith for Leica’ and a certificate of authenticity are further additions to the premium camera set. The exclusive offering is presented in special packaging created by the British fashion designer and is crafted in coordinated colors that complement the camera.

The technical specifications of the Leica X2 “Edition Paul Smith” are identical to those of the standard camera model, guaranteeing maximum image quality. The camera’s profile is complemented by numerous setting options from full manual control to automatic functions and intuitive handling. With its elegant and stylish design and superb technical functionality, the Leica X2 is the ideal premium-class compact camera for fashionable, discerning photographers who appreciate creative and true-to-life pictures.

Beginning in October 2012, the Leica X2 “Edition Paul Smith” will be available at select Leica dealers globally, including the Leica Store Washington DC.

About Paul Smith

British-born Paul Smith has worked in the fashion industry for over 40 years and has long-since earned the reputation of outstanding, on-trend designer. His fashion collection, which he likes to describe as ‘classic with a twist,’ is well known for its unique interpretations of typical British style. He is a master in the art of both recognizing and setting trends. He opened his first store in 1970 and premiered the Paul Smith men’s collection under his own label in Paris in 1976. Today, numerous collections bear the ‘Paul Smith’ label and are distributed in his stores and in outlets in more than 75 countries.