HUAWEI AND LEICA CAMERA
AGREED TO A LONG TERM TECHNOLOGICAL PARTNERSHIP IN THE FIELD OF SMARTPHONE
PHOTOGRAPHY
The HUAWEI Consumer
Business Group (BG) and the Leica Camera AG today announced the start of a
long-term strategic alliance. The aim of this ambitious technological
partnership is the close cooperation in the field of Optical Engineering and
the joint development of innovative solutions in order to achieve the best
images possible in the smartphone segment of Photography and to raise it to the
next level of quality.
HUAWEI is the third
largest smartphone manufacturer in the world and the first Chinese company that
in 2015 sold more than 100 million mobile phones. As the first Chinese manufacturer, HUAWEI managed
in 2014 to make the leap to the prestigious list of Interbrand Best Global
Brands for 2015. The company climbed to place
88 with the world acclaimed presentation of the HUAWEI Watch and the HUAWEI P8.
With the help of this technological partnership in 2016 HUAWEI wants to expand its
success and merge the expertise of both companies to the benefit of their consumers.
The Leica brand stands for
more than 100 years of demanding photography, best picture quality and German
engineering. The traditional company
manufactures cameras and lenses of the highest quality and thrilled both the
pioneers of street photography as well as young consumers who wish to obtain
the "Leica Look" and appreciate the creative freedom that provides
them with the precision tools with the iconic red dot. Leica has always been
supporting and promoting both established Leica photographers and emerging
young talent throughout the world.
Richard Yu, CEO of Huawei
Consumer BG, explains: "We choose our partners carefully. With this
exciting collaboration we offer our customers the best elements of two
professional brands as a harmonious unity: the combination of innovation and design,
improvements to the user experience and the continuing inspiration of an
impressive technological progress through extraordinary premium image quality. Leica is a legend in the field of photography,
no other manufacturer has revolutionized the industry as much as this company.
We have great respect for the exceptional quality. In this area Leica is in a class of its own.
"
Oliver Kaltner, CEO of
Leica Camera AG, says: "The strategic alliance between HUAWEI and Leica
Camera strengthens the claim of two
fast-growing and global brands, to continuously push the boundaries of what is
technologically feasible. Our companies are not only connected through
innovation and premium quality, but also by the commitment to uncompromising
quality. The technology partnership with
HUAWEI offers Leica Camera an excellent way to incorporate its proven optical
expertise in a new product segment and opens up exciting business opportunities
in mobile devices. Smartphones make an immensely important contribution to
photography and open for Leica an important access to new target groups and
application scenarios. "
"The legendary status
of the Leica brand is based on a long tradition of innovation, and the highest
precision and craftsmanship. I am happy and I am convinced that a medium-sized traditional
German l company like Leica Camera will bring its values and its extensive
experience in Optical Engineering to the long-term partnership with HUAWEI in
order to achieve the best possible image results in the field of smartphone
photography and thus raise to next level of quality, "emphasized Dr.
Andreas Kaufmann, majority owner and chairman of Leica Camera AG.
More details on the key
areas of the partnership between Huawei and Leica Camera, including research
and development, co-engineering, design, user experience, marketing and sales,
will be announced in the course of the partnership.
About the HUAWEI Consumer
Business Group
The products and services
of HUAWEI are available in over 170 countries and are used by approximately
one-third of the world population. HUAWEI is the world's third largest
smartphone provider and currently operates 16 research and development
facilities in the US, Sweden, Russia, India, China and Germany. From its
foundation in 1987 until today, the young company is growing steadily. The
international business is the key growth driver - Europe and Germany in
particular have a key role. In Germany, the company has been active since 2001,
since 2011 with its own smartphone brand. The HUAWEI Consumer Business Group
has its European headquarters in Düsseldorf and is next to Carrier Network and
Enterprise Business one of Huawei three business segments: smartphones, mobile
broadband devices, wearables, home devices and cloud services. The global
network of HUAWEI is based on 20 years of experience in the telecommunications
industry and provides consumers all over the world the latest technological
innovations.
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