Leica announced that the
Leica M Monochrome has been added to the à la carte program. In a press release they state:
Made to measure: Leica M Monochrom à la carte
Leica à la carte program
extended with the addition of the Leica M Monochrom, with silver chrome finish
available for the first time
Leica Camera has today
announced that its successful Leica M à la carte camera personalization program
has been expanded with the addition of the Leica M Monochrom, bringing the
entire portfolio of bespoke options to this special digital rangefinder model.
The Leica M Monochrom,
which incorporates a unique black and white sensor, can now be ordered with a
multitude of tailored features, including a choice of classic black chrome or
black paint body. Furthermore, for the first time and exclusively via the à la
carte program, customers can also select the camera body in a stunning silver
chrome finish.
Among the custom options
are a top plate with – or without – the iconic Leica ‘red dot’ logo on the
front, and an extensive collection of leather trims, from classic black to
subtle shades to rich, eye-catching colors such as khaki, red or deep blue.
For the ultimate personal
touch, the Leica M Monochrom à la carte can be delivered with fine engraving on
the top surface and rear of the top plate. Meticulously hand-crafted in
Germany, each camera can be transformed into a personal ‘object of desire’ – a
unique and unmistakable example of precision and quality – with the application
of its owner’s signature, custom text or special markings.
An array of high quality
camera carrying straps completes the Leica M à la carte portfolio, in colors
and materials to match those chosen for the camera’s leather trim.
Allowing the simulation of
all possible variations, and selection of the final combination chosen by the
customer, an online configurator is available now on the Leica website at
leica-camera.com. Orders for the personalised Leica M Monochrom à la carte
camera can be placed via official Leica Stores and Boutiques, where customers
are able to view a variety of samples, illustrating the full range of options
offered by the program.
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