The incredibly fast change
to digital photography in the last few years has regularly been accompanied by
predictions of the demise of film. But
nothing could be further from the truth.
Film has survived and has even experienced a renaissance. Film is growing.
Just a few weeks ago Kodak
announced that Ektachrome film will return and there even have been rumors of a
possible return of Kodachrome, as unlikely as that might be. Now the Italian firm of Ferrania has announced
that they are reentering the film market with their new Ferrania P30, a black
and white film.
Photo by Nikola Baldini (this image is from the first handmade roll produced by the factory)
Initially it will be
introduced in a limited “ALPHA” edition.
It is a recreation of a film from 50 years ago, not unlike the new ADOX
films, but it is made using thoroughly modern production methods.
According to Ferrania, “With
its cinema pedigree, ultrafine grain, and very high silver content, FERRANIA
P30 ALPHA has no peers in the modern analog film market.”
FERRANIA P30® ALPHA is an
80 ISO panchromatic black & white motion picture film for still
photography, and reintroduces the legendary P30 film produced by Ferrania
during the 1960s. FERRANIA P30® ALPHA is coated on triacetate base and features
an incredibly high silver content of 5 grams per square meter.
Photo by Nicola Baldini
Ferrania is an older company. They first began to make films in 1917. Based on their success, they eventually
became known as the “Kodak of Italy.” In
1964 Ferrania was bought out by 3M, headquartered
in Minneapolis/St.Paul. Under their
leadership, Ferrania became the world’s 4th largest film
manufacturer. However, after the
meteoric rise of digital photography, Ferrania decided to leave the film market
in 2009. FILM Ferrania was established
in 2013 by co-founders Nicola Baldini and Marco Pagni.
Here is the Ferrania press
release:
Cairo Montenotte (SV),
Italy – FILM Ferrania is proud to announce its first product, FERRANIA P30®, in
a limited ALPHA edition.
FERRANIA P30® ALPHA
reproduces, with modern techniques developed by FILM Ferrania scientists, the
exact film that made Ferrania world-famous more than 50 years ago.
With its cinema pedigree,
ultra fine grain, and very high silver content, FERRANIA P30® ALPHA has no
peers in the modern analog film market.
Pre-sales of FERRANIA P30®
ALPHA in 35mm still format, with 36 exposures, will begin mid-February 2017 at www.filmferrania.it/shop.
___________________________________________________________________________
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