Today Leica introduced a
new special edition camera, designed by Swiss Olympic gold medalist and
passionate Leica photographer Iouri Podladtchikov.
Leica writes: In
celebration of the 2018 Winter Olympics, Leica Camera presents a new special
edition of its renowned high-performance compact camera with full-frame sensor
and fast prime lens: the Leica Q ‘Snow’ by Iouri Podladtchikov. This limited edition
has been created in collaboration with Swiss Olympic gold medalist and world
champion half-pipe snowboarder Iouri Podladtchikov, who conceptualized the
unique design of the camera.
The Leica Q ‘Snow’ by
Iouri Podladtchikov is based on the silver anodized version of the Leica Q,
with an aluminum top plate carved from a single block and baseplate and control
dials all anodized in a crisply bold silver color. The design concept also
features a new hot shoe cover made from aluminum, for an all-encompassing
silver styling when viewed from above. The highlights of the special edition
include the front cover of the camera – a unique premium cowhide leather in
pure white color that gives the special edition its name and gives the user an
exceptional grip with a luxurious touch and feel. The edition is strictly
limited to only 300 units worldwide, each of which bears a special serial
number.
In the words of the
passionate Leica photographer, Podladtchikov says: “As a brand ambassador, it’s
a fascinating feeling to have inspired a special edition of a camera, but I
also see it as an enormous responsibility.” His choice of color has deep
meaning to him: white is of course is the color of snow, but as the
accomplished snowboarder and photographer puts it, “White – for me, that also
means ‘carte blanche’ – it’s up to you. It’s time to get creative.”
The Leica Q ‘Snow’ by
Iouri Podladtchikov is presented as a set, complete with a case in soft white
leather and an exquisite color-matched leather carrying strap. It will be
available beginning March 2018 at Leica Stores, Boutiques and Dealers
worldwide.
The technical
specifications of the Leica Q ‘Snow’ by Iouri Podladtchikov are identical to
those of the standard model Leica Q, complete with its fast Leica Summilux 28
mm f/1.7 ASPH. lens, high resolution electronic viewfinder, integrated Wi-Fi
and minimal yet logical controls and menu system – all with ideal and
comfortable ergonomics. These features blend into a whimsical synergy that
guarantees users get a camera which takes top quality pictures in any lighting
scenario, and get a clear view of their subjects and settings while having the
freedom to download and share their pictures remotely while on the go. The
Leica Q makes a perfect everyday companion for both the most discerning
photographers and casual enthusiasts alike – and with the Leica Q ‘Snow’ by
Iouri Podladtchikov special edition, the camera has a newfound bold sense of
fashion and style.
About Iouri Podladtchikov
Known around the globe by
snowboarding fans for his amazing accomplishments at the Winter X-Games, FIS
Snowboarding World Championships and Winter Olympics, Iouri Podladtchikov is
also a passionate and accomplished Leica photographer. At the age of 29, Iouri
Podladtchikov has already published two books of his photography and will soon
be opening his own studio. He has been shooting Leica cameras since his early
20’s.
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