Leica 75mm f/0.85
It has often been said
that Leica missed the change to digital, that they got caught sitting on the
laurels of their analog cameras. Dr.
Andreas Kaufmann has a different opinion on this.
He said that this rumor
has been going on for years and he pointed out that Leica already established a digital
department back in 1994 and two years later showed their first digital camera,
the Leica S1. At the Photokina during that time they did not show their entire
portfolio, but almost only analog cameras. Each employee wore a button with the
inscription: 'I am a www.filmdinosaurier.de'. Just that year, digital photography had its
big breakthrough and Leica, from the small village in the middle of Germany,
showed only analogue cameras. Since that time, the myth of sleepy digitization stubbornly
persists.
Leica S1 from 1996 with the at that time unusually high resolution of 26 megapixel
Does he consider smart
phones to be a competitive segment of photography?
Not at all. He looks at
them as a supplement. They work closely with Huawei. The four lenses in the current
Huawei phones are just the beginning. They still have big plans with mobile
phone photography.
Huawei four lens model Mate 30 Pro
He is looking forward to
have as many as six camera systems in the phone. The so-called array system.
One lens is responsible for the depth of field, the other only photographs red
and so on. Together they give the quality of a big, powerful lens. The problem
is that the processor is still missing, as well as the necessary algorithms.
Nobody can do that yet. For example, their goal is to utilize the array system
in a smartphone. They are working on that.
Dr. Kaufmann rejects the
often heard claim that Leica is a luxury item, based on the cost.
The term luxury has
something to do with abundance in Germany. However, Leica does not call themselves
the superfluous but the essential. Their prices may seem luxurious, but there
are several reasons for this: how they produce their lenses, how they make only
small batches and how they use materials differently. Of course, for many it is
a luxury item when they look at the price.
For more information about what Leica does differently from any other manufacturer go to "Making Cameras ans Lenses the Leica Way"
He was asked if it is
correct that he often buys his Leica equipment at actual stores instead of
getting it free at the company in Wetzlar.
Sometimes he gets some to
try. But he bought about 60 percent of his 35 cameras himself. That is often
very exciting. Not everyone knows him. On these occasions he is testing the
service of a store right away. He does that often in the US, and in Europe. He
has had the worst experiences at some of the large camera stores in New York. B
& H is the largest camera dealer in the world. Whenever he asked to buy a
Leica there, the sales person advised him that Leicas are too expensive, with
the suggestion to buy a Canon because they are cheaper. That showed him that Leica
is probably not in the right place with such stores anymore.
On the question if he had
any ambition to do something entirely different, he answered that currently nothing
is more fun than this job. Should he find something that he’ll enjoy even more,
maybe. However, he is firmly convinced that it will remain a lot of fun for
another ten or twenty years.
Leica is obviously on the right track with new camera just around the corner. I for one hope the Dr. Kaufmann's fun will continue for a long time.
For other articles on this blog please click on Blog Archive in the column to the right
For other articles on this blog please click on Blog Archive in the column to the right