‘Max Berek Innovation Lab’
will conduct R&D in the fields of new optical systems, computational
imaging, virtual reality and augmented reality
Huawei and Leica Camera AG
today announced they have expanded their strategic collaboration with the
establishment of a jointly operated research and innovation center, the ‘Max
Berek Innovation Lab’. The launch comes seven months after the public
announcement of their long-term technology partnership in the field of optical
engineering, and five months after the launch of the globally successful,
multiple-award winning HUAWEI P9 and P9 Plus smartphones.
The new lab, located at
Leica’s global HQ in Wetzlar, Germany, will drive further development of
optical systems and software-based technologies to improve imaging quality in a
wide range of photographic and mobile device applications. Additional outcomes
will include the creation of computational imaging, augmented reality (AR) and
virtual reality (VR) solutions. In addition to R&D resources from both
companies, Huawei and Leica plan to collaborate with German and international universities
and research institutions.
The lab’s establishment is
the result of the vision and support of Ren Zhengfei, CEO of Huawei and Dr.
Andreas Kaufmann, majority shareholder and chairman of the advisory board of
Leica Camera AG.
Huawei Leica Camera
Ren Zhengfei, CEO of
Huawei (right) and Dr. Andreas Kaufmann, majority shareholder and chairman of
the advisory board of Leica Camera AG(left), signing the agreement on the
establishment of the ‘Max Berek Innovation Lab’
“With the founding of the
Max Berek Innovation Lab, HUAWEI and Leica Camera AG are expanding the scope of
their successful strategic relationship and are laying the foundation for close
collaboration in research and development of groundbreaking technologies in the
imaging segment,” emphasized Dr. Andreas Kaufmann.
Dr. Andreas Kaufmann,
majority shareholder and chairman
of
the advisory board of
Leica Camera AG (right) and
“In the future, over 90
percent of the data traffic will be images and videos,” said Ren Zhengfei,
founder of HUAWEI. “The Max Berek Innovation Lab provides the capacity to
establish an even closer partnership with Leica, leading to continuous
improvements in image and video quality. As a result, we will deliver the most
advanced innovations in the smartphone camera market and bring greater value to
consumers.”
“HUAWEI and Leica share
not only enormous innovation power and years of research experience, but also
their dedication to providing the highest quality standards. The Max Berek
Innovation Lab offers us a historic opportunity to unite the resources and
extensive expertise of both companies to pioneer game-changing technologies,”
confirmed Markus Limberger, Chief Operating Officer (COO) of Leica Camera AG
and director of the Max Berek Innovation Lab.
The R&D center is
named in remembrance of Max Berek (1886 – 1949), the German pioneer of
microscopy and creator of the first Leica lenses, who was also responsible for
the optical design of more than 20 lenses for the legendary 35mm camera
invented and built by Oskar Barnack. Thanks to their exceptional imaging
performance and perfect harmonization of the lenses, with Barnack’s ingenious
construction, it became possible for Leica to achieve worldwide success in 35mm
photography.
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