In a move to focus more on
the professional line of products, Leica has created a new business unit.
Headed by our longtime friend, Stephan Schulz, the Business Unit Professional
will concentrate on the Leica S and SL System, products from medium and large
format subsidiary Sinar, as well as work more closely with sister company CW
Sonderoptic, that makes the Leica Cine lenses. I first met Schulz at the
official launch for the S2 almost exactly eight years ago, held on the eve of
Photokina 2008. Stephan has overseen the design and launch of pretty much all
of Leica’s professional offerings: the S2, S006, S007 and most recently the
SL601. So, it seems apt that he should head up the new professional business
unit.
This week, I will be
sitting down with Stephan to discuss his new role at Leica, what this business
unit aims to achieve and Leica’s overall focus for pro-level products moving
forward. As always, I look forward to our discussion. Stay tuned to Red DotForum for details of the interview. If there are any specific issues you’d like
to see covered in the interview, please leave a comment or email me at
david@reddotforum.com.
Global Director of Leica’s
Business Unit Professional Stephan Schulz
LeicaPress Release
LEICA INTENSIFIES ITS
FOCUS ON THE PROFESSIONAL SEGMENT WITH A NEW BUSINESS UNIT AND AN EXTENSIVE
RANGE OF SERVICES
The Leica presence at
Photokina 2016 in Cologne focuses primarily on professional photography and the
corresponding needs of professional users. With this year’s stand concept,
Leica Camera AG intensifies the emphasis on the newly implemented business unit
Professional, the objective of which is to expand and bundle integrated product
solutions and innovative usage scenarios for professional photography and video
production.
With effect from 1
September, Stephan Schulz (55), who has been with Leica Camera AG since 2007,
assumed the function of Global Director Business Unit Professional and is now
responsible for the activities of this new segment. In his previous function as
head of product management for Professional Camera Systems, he supervised the
development and market launch of the innovative Leica S-System and the
successful launch of the mirrorless Leica SL-Systems in October 2015. Stephan
Schulz possesses extensive knowledge of the global camera market and many years
of experience gathered in the marketing and sales divisions of international
players in the electronics and imaging segment.
The Business Unit
Professional bundles marketing and sales activities in the B2B sector. This
applies to the Leica S medium format system, the mirrorless Leica SL-System and
the entire product portfolio of the Leica Camera AG subsidiary Sinar
Photography. Sinar Photography AG is the leading manufacturer of view cameras
and offers complete digital solutions comprising cameras, lenses, digital backs
and shutter systems to professional workflow software. In addition to this, the
newly created business unit will also intensify the strategic collaboration
with the Leica affiliate CW Sonderoptic, which manufactures superior quality
cine lenses for film and TV production that are marketed under the Leica brand
name and have already won numerous international awards.
In the words of Oliver
Kaltner, CEO Leica Camera AG: ‘As an innovative provider of premium
professional camera products and a future-oriented services portfolio, Leica
Camera AG will be taking advantage of its newly created Business Unit
Professional for further expansion in the strategically important B2B sector
and the intensification of worldwide collaboration with professional
photographers and users. I am very pleased that we have an experienced manager
and imaging expert of the calibre of Stephan Schultz on board for the newly
created business unit, a man whose dedication and commitment will be a powerful
motor for the expansion of our business and our worldwide network of
professional partners’.
The Leica Camera AG
concept will be intensifying its already tight focus on innovative,
professional product solutions by the addition of a range of new and extended
services. These include the ongoing expansion of the Leica Professional Service
portfolio by the addition of further exclusive services such as an even faster
worldwide repair and replacement service, optimisation of the already implemented
24-hour service hotline and the successive expansion of the specialised service
and repair team.
Financial services in the
form of a range of attractive, made-to-measure financing and trade-in models
will round off the spectrum of services offered and will make it easier for
professional photographers and newcomers to the profession to take their first
steps up to the high-quality and enduring value of Leica camera systems.
In addition to this, the
multiple-award-winning S-Magazin will provide an international platform on
which talented young photographers and established professionals can showcase
their work. Every issue presents powerful photography, shows unusual facets of
the art and surprisingly new perspectives. Acclaimed photographers like Bruce
Gilden, Enrique Badulescu and Rankin, or Ellen von Unwerth in the latest issue,
present their works made with the Leica S to an international audience of
connoisseurs of what is best in the world of photography.
________________________________________________________________________________________
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