Leica announced a photography contest to give Leica photographers a chance to have their work used in Leica's future advertising campaigns.
They write:From great history come great stories. Stories we help create, stories we share, and stories that have been with us for generations. Photographers have always played a big part in capturing these stories. With a single image, they bear witness to fleeting moments that make up the world's history. That is why Leica is committed to showcasing the talent of photographers around the world in its international advertising, and multi-awarded Brand campaign "THE WORLD DESERVES WITNESSES".
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