New Huawei Flagship Device
Combines Groundbreaking Innovations and Exceptional Design, Setting a New
Standard in Smartphone Photography
The new Huawei P9 smartphone has been officially released with two Leica Lenses.
According to Huawei, the
Huawei P9 is the first smartphone co-engineered with the global iconic brand,
Leica Camera AG. The P9’s dual-lens camera takes smartphone photography to the
next level, allowing people to capture both vivid colors and striking black and
white images. Huawei’s new B3 Talkband wearable wristband also made its global
debut.
A groundbreaking moment
for event guests included a first look at an exclusive trailer of the new
Huawei P9 TV commercial starring Henry Cavill and Scarlett Johansson, Global
Product Ambassadors for the Huawei P9 series. Showcasing the connection between
two global stars in Shanghai and Hollywood, the trailer symbolizes the
partnership between Huawei and Leica and the intersection of color and black
and white. Cavill was joined at the P9 launch by iconic photographers Mary
McCartney and David Guttenfelder from National Geographic as well as BBC Global
News CEO Jim Egan, Condé Nast Chairman and Chief Executive Jonathan Newhouse,
Vogue China Publisher Anita Chang and Huawei UK Board Members Sir Andrew Cahn
and Dame Helen Alexander.
“Huawei is excited to give
P9 users the best smartphone photography experience by leveraging the
unrivalled capabilities of Leica, the leader in the world of imaging for more
than 100 years,” said Richard Yu, CEO, Huawei Consumer Business Group.
“Consumers around the world use their smartphones to take billions of pictures
each year, making photography critical to user experience. P9 users can now
capture images with unmatched clarity, richness and authenticity, with a
masterfully designed and powerful smartphone that looks and feels incredible.”
Reinventing Smartphone
Photography
Integrating the design
values and engineering excellence of Huawei and Leica in a smartphone
photography system co-engineered by the two companies, the P9 brings together
best-in-class hardware and software, from optical lenses, to sensors, to image
processing algorithms, empowering users to capture the highest-quality images.
Key to the P9’s
superlative imaging capabilities is a dual-camera design that fully unleashes
the power of Leica’s optical lenses, renowned for precision and attention to
detail, and subject to the industry’s most stringent quality screening
requirements. The RGB camera on the P9 specializes in capturing color, while
the monochrome camera is outstanding at acquiring picture detail. The two rear
cameras of the P9 work in tandem to enable users to create images of superior
detail, depth and color. The P9 truly excels in low-light conditions, as the
dual-camera design guarantees more light and detail can be captured.
Each picture taken by the
P9 carries the unique emotional resonance and timelessness that are the
hallmarks of Leica, as users may choose between three film modes: Standard,
Vivid Colors and Smooth Colors, depending on their personal preferences. With
meticulous calibration of the P9’s camera parameters, each film mode faithfully
renders the authentic color and style of Leica. By selecting the monochrome
mode, P9 users can use their devices as a true monochrome camera to capture
powerful and evocative black and white images of superior quality.
Deploying Huawei’s Hybrid
Focus technology, the P9 captures images with superior speed, accuracy and
stability. The P9 supports camera focusing based on three methodologies –
laser, depth calculation and contrast – and automatically selects the one that
yields the best result in any given environment.
The wide-aperture
photography feature on the P9 allows users to experiment with innovative visual
effects to create unique images and content. The P9 makes it easy to adjust the
camera aperture to create bokeh and other depth-of-field effects, while keeping
the main object in sharp focus.
“Leica and Huawei share an
uncompromising commitment to imaging excellence, and our partnership will put
outstanding photography into the hands of more consumers around the world,”
said Oliver Kaltner, CEO, Leica Camera AG. “We are deepening our collaboration
to give users a more optimal smartphone photography experience.”
Taking Industrial Design
to a Higher Level
The P9 is a masterpiece of
state-of the-art industrial design, with the same minimalist design DNA as
earlier products in Huawei’s acclaimed flagship P-series of premium
smartphones. Each P9 device is a perfect construct of superior-grade 2.5D glass
and an aerospace-class aluminum, with diamond-cut edges rounded out by
carefully balanced curvatures.
The 64GB version of the P9
comes in a stunning and unique Haze Gold finish, setting new industry standards
in industrial design, with the use of techniques including brushed hairlines
and metal polishing at micron-level precision to create a translucent metal
surface. Additionally, the Ceramic White version of the P9 is smoother than the
painted bodywork of premium cars, reflecting and refracting light to present
different shades of awe-inspiring colors as ambient conditions change.
Power and Performance
The P9 is equipped with
the power, connectivity and speed that today’s high-end smartphone user expects
from Huawei. With a 5.2-inch 1080p display, the P9 is powered by the new Kirin
955 2.5GHz 64-bit ARM-based processor for leading-class mobile performance. The
3,000mAh high-density battery offers P9 users outstanding mobility and battery
life.
Huawei is also unveiling
the P9 Plus, featuring a 5.5-inch Press Touch display and a larger 3,400mAh
battery. The P9 Plus also offers dual-IC Rapid Charge, giving users six hours
of talk time after a 10-minute charge.
Leveraging Huawei’s
industry-leading capabilities in telecommunications, the P9 and P9 Plus offer
unrivaled new features including a virtual-triple-antenna architecture,
designed for users who need robust and seamless connectivity to cellular and
Wi-Fi networks to fully harness the power of the mobile Internet no matter
where they are in the world.
The P9 and P9 Plus also
protect users’ privacy and information security with Huawei’s world-leading
biometric fingerprint recognition technology. The enhanced fingerprint sensor
allows users to personalize and safeguard their devices by significantly
lowering the possibility of fraudulent or accidental device access, while also
ensuring users can quickly and securely access their smartphone.
Pricing:
P9 3GB
+ 32 GB €599
4GB
+ 64 GB €649
P9 Plus 4GB + 64 GB €749
Available beginning April
16, first wave launch markets include:
Austria
Bahrain
Belgium
China
Czech Republic
Egypt
Denmark
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Jordan
Lebanon
Kuwait
Netherlands
Norway
Oman
Poland
Portugal
Qatar
Saudi Arabia
Spain
Sweden
Switzerland
United Arab Emirates
United Kingdom
For More information go to: http://consumer.huawei.com
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