Monday, September 18, 2017

LEICA EXPANDS THEIR MARKET PRESENCE INTO EYE GLASSES





Logos Novacel und Leica 

The French company Novacel has announced their cooperation with Leica.  Based on information available so far, Novacel is licensed by Leica to market eyeglass lenses under the Leica label.

Starting at Silmo, the the International Exhibition for Optics and Eyewear Industry in Paris, optometrist will be able to order Leica/Novacell lenses for eyeglasses with deliveries to start in November.

An important part of the license agreement includes anti reflection coatings of the glass.

According to Dr. Andreas Kaufmann, CEO of Leica Camera AG, this includes only lenses for eyeglasses at this time.  It is his hope, however, that this agreement might expand to frames as well.


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