Tuesday, December 16, 2014



Several years ago (more than I like to remember), I worked in one of the largest camera stores in Minneapolis.  We were the main Leica dealer in town which, of course, meant, we also sold the Leica Binoculars.

One day, a gentleman indicated that he was interested in a pair of binoculars for his 10 year old daughter.  Thinking that he probably was thinking of something in a more modest price range, I proceeded to take a medium priced pair of binoculars out of the showcase.  He immediately rejected it and said that he wanted to give her a pair of Leica binoculars.

“After all,” he said, “her eyes are the only ones she will ever have.” 

Of course I didn’t argue.  According to Leica, accuracy, attention and the passion for detail are in the nature of observation.  For that reason Leica engineers maintain close contact to discerning users throughout the world.  Inspired by their experience and enthusiasm, they develop innovative products that truly meet the user’s needs. Leica binoculars know only the finest components. Their outstanding resolving power and precise and durable mechanical construction let users embark on a voyage of discovery.


Leica binoculars are ready for any kind of adventure, whether for birding or wildlife observation, for travel or leisure activities, a piece from Leica’s binocular range is sure to be your ideal companion.  Leica combines state-of-the-art optics and mechanisms with first-class design in the construction of all products.

Maybe those are some of the arguments that my dad used when he gave me my first Leica for my 5th birthday.

For complete information on the Leica sport optics go to:


Please Note:  The items listed below are subject to a 20% discount off the listed prices through the end of December 2014.

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  1. I used to go to Minneapolis once in a while for business. What store did you work at?

    1. It was Jay's Cameras, right downtown at 510 Nicollet Mall.

  2. I have a pair of Leica binoculars and I cannot possibly imagine that anyone makes a better product than Leica. They are fantastic.