By David Farkas, LeicaStore Miami
Today, Leica has announced
a new special edition camera set. The Leica M10-P ‘ASC 100 Edition’
commemorates the 100th anniversary of the American Society of Cinematographers,
the oldest and one of the most prestigious associations of cinematographers and
filmmakers. Featuring unique customizations for cinematographers, the camera is
the result of the close collaboration between Leica Camera and an advisory
group of members from the ASC.
The set includes an M10-P,
35mm f/2 Summicron-M ASPH lens, PL lens adapter and Visoflex 020. With the PL
mount adapter, almost any current PL-mount cine lens can be used on the camera
to preview capture. It’s worth noting that the M10-P doesn’t record video, so
the look preview is limited solely to still images.
The special M10-P is
trimmed out in black chrome and features blacked-out control dials and buttons,
a black-on-black ASC logo engraved on the top plate and a diamond pattern
leatherette wrap akin to the one on the Leica Q2. The 35mm f/2 Summicron-M ASPH
is styled in a new gold anodized finish with all black engravings for DOF
scale, focus and aperture. Even the alignment dot is black, rather than the
traditional red. Rounding out the set is the gold push-on lens cap, which is
adorned with the classic ASC seal.
The gold-on-black
aesthetic is an homage to Oscar Barnack’s original Ur-Leica. And this holds
special significance. Barnack, the inventor of the Leica camera and 35mm still
photography, was an amateur filmmaker himself. He first created the camera to
test out motion picture film emulsions before lugging his heavy wooden 35mm
movie camera to a location. Here, the ‘ASC 100 Edition’ is designed with
similar purpose.
Barnack’s Ur-Leica
Built around the current
M10-P digital rangefinder, the ‘ASC 100 Edition’ has some unique software
improvements in addition to exclusive physical styling. These are designed to
help filmmakers use the camera as a lightweight pre-visualization tool, capturing
stills through different lenses, experimenting with varying lighting or
blocking shots.
Unique Custom Cine Looks
Based on extensive testing
from top ASC cinematographers, two unique JPEG looks are available in the
camera. Both are applied in-camera, previewed in Live View, displayed in
Playback, and captured in the recorded JPEG file.
The ASC Cine Classic Look
is inspired by traditional cinema tones, featuring higher contrast in the
mid-tones and lower contrast in the highlights and shadows. In the ASC’s words
this look is “more focused on beauty than reality.” The ASC Contemporary Look,
on the other hand, in informed by more recent trends in movie making. More open
shadows and realistic tones match up closer to top-end digital cine cameras.
Cinematic Live View Frame
Lines
Also custom on the M10-P‘ASC 100 Edition’ software is the custom cine framelines available in Live
View. Standard presets now include Theatrical Wide-screen of 2.39:1, Theatrical
Standard of 1.85:1 and Standard of 16:9 / 1.78:1. All of these framelines can
be applied in either Full Frame view, or in Super35 as many cine cameras use
the smaller Super35 frame size. There is also a custom setting where the user
can input the desired width and height in millimeters for non-standard frame
sizes.
Pricing, Availability and
Ordering
The Leica M10-P ‘ASC 100Edition’ is limited to only 300 sets worldwide and comes with a price tag of
$17,500. Initial deliveries start soon. If you are interested in picking one
up, you can do so at Leica Store Miami by clicking the button below, calling
305-921-4433 or sending an email to info@leicastoremiami.com.
Press Release
Wetzlar, 11 February 2019.
With the M10-P ‘ASC 100 Edition’, Leica has created a fitting tribute to the
world of cinema on the occasion of the 100th anniversary of the founding of the
American Society of Cinematographers. Comprising a Leica M10-P camera and a
Leica Summicron-M 35 f/2 ASPH. lens, the set offers two specially tailored
cine-look modes that make it an exclusive and professional tool for
cinematographers and filmmakers. The set also includes a Leica VISOFLEX
electronic accessory viewfinder and a Leica M-PL-Mount Adapter that enables the
use of almost all PL mount cine lenses available on the market on the camera.
Founded in 1919, the
American Society of Cinematographers is the world’s oldest association for
filmmakers, and unites the best professional cinematographers of our times.
Just like Leica, this extraordinary society has influenced and shaped how
people around the globe see and perceive real and imagined worlds for more than
100 years. In February 2019, the ASC will be presenting its prestigious awards
for the 33rd time – an ideal occasion on which to present an exclusive tool for
filmmakers: the Leica M10-P ‘ASC 100 Edition’.
The authentic Cine Looks
that can be chosen from the camera menu have been developed by Leica in
collaboration with some of the world’s most influential cinematographers and
members of the ASC. While the ‘ASC Cine Classic’ mode simulates a classic,
analogue 35 mm cine film look, the ‘ASC Contemporary’mode delivers the current
digital look of contemporary movies. Aspect ratios used in cinematography can
also be selected from the menu. Once activated, the selected aspect ratio is
displayed as a bright-line frame in Live View mode. The Leica M10-P ‘ASC 100
Edition’ enables cinematographers and directors to view and assess scenes with
any desired lens before shooting begins.
Together with the Leica
FOTOS App, location scouting can, for example, also be made much easier, as
results can be shared and discussed immediately with all parties involved in
the filming project.
The modern interpretation
of Oskar Barnack’s original vision of the ‘Ur-Leica’ as an aid to
cinematography is reiterated in the unique design of the Leica M10-P ‘ASC 100
Edition’: consistently reduced to essentials, the engravings on its black
chrome surfaces are also completely in black, and the technical-functional look
is carried forward in the leathering, which is similar to that also found on
the Leica SL. In contrast to the design of the camera, the gold-coloured
anodised finish of the version of the LEICA SUMMICRON-M 35 f/2 ASPH. lens
contained in the set reinterprets the brass of the lens of the original
‘Ur-Leica’ in contemporary guise. The unique looks of the Leica M10-P ‘ASC 100
Edition’ are further complemented by the ASC logotype on the top plate.
The combination of the
electronic viewfinder, PL-mount cine lenses, the Cine Looks and aspect ratio
options enables the use of the camera as a director’s viewfinder and makes it
an extraordinarily versatile and useful tool for filmmakers.
The Leica M10-P ‘ASC 100
Edition’ will be available from autumn 2019.
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America's premier Leica specialist
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Order: info@gmpphoto.com
Please make payment via PayPal to GMP Photography
Click on image to enlarge
Order: info@gmpphoto.com
Please make payment via PayPal to GMP Photography
Click on image to enlarge
Order: info@gmpphoto.com
Please make payment via PayPal to GMP Photography
Click on image to enlarge
Order: info@gmpphoto.com
Please make payment via PayPal to GMP Photography
Click on image to enlarge
Order: info@gmpphoto.com
Please make payment via PayPal to GMP Photography
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