Wednesday, December 18, 2019

LEICA PRICE INCREASE COMING JAN 1, 2020






By Kirsten Vignes, Leica Store Miamai

Leica has announced an upcoming price increase, going into effect on January 1, 2020. This price increase affects most Leica products, from cameras and lenses to accessories like batteries and lens caps. On average, we’re looking at about a 10% increase across the board. There are a few notable exceptions though, like the Q2, SL2 and all Sport Optics products (binoculars and spotting scopes), which will not be affected by the price increase.

The reason for the increase is a straightforward one. On October 2, the Office of the United States Trade Representative announced and imposed a 25% tariff on a wide range of products imported from certain European Union countries, including Germany. These tariffs went into full effect on October 18. You can read more about the tariff action on the USTR website here.

Unfortunately for US-based Leica users, German photographic lenses are one of the product categories that are included in the new tariff schedule. Products subject to the 25% tariff include select photographic lenses and lens accessories produced in Leica’s Wetzlar, Germany factory. At the same time, other tariffs were imposed on certain accessory items from China, like batteries, straps and cases.

So, why haven’t prices already gone up? First, Leica USA was able to stock up on many items before the tariffs went into effect and has been utilizing this inventory to send to dealers and Stores. But all new lenses and lens accessories coming from Germany since October 18 have been subject to the new tariffs. Simply put, Leica has been absorbing these costs for the last few months. Obviously, this is only sustainable for so long.

Moving forward, rather than impose a 25% increase on all products affected by the tariffs, Leica has decided to spread out the cost across a wider range of products in order to minimize the impact to customers.

For now, all in-stock items are still available at current pricing, but as of January 1st, 2020, prices will be going up. If you have any questions, you can reach out to Leica Store Miami by calling 305-921-4433 or by sending an email to info@leicastoremiami.com.

Below is a list of affected serialized products and their corresponding price increases. These are just the big ticket items, but hundreds of other products are going up as well. Since the list is fairly long, you can use the bookmark links to jump to each section.

For complete information on all of the new prices go here.




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