Leica Camera AG and
Insta360 announced a partnership aimed at bringing true innovation and
state-of-the-art imaging quality to the action camera and 360-degree camera
spaces.
The announcement coincides
with the launch of the Insta360 ONE R, an adaptive action camera that uses a
unique interchangeable camera module to combine the creative freedom of
360-degree capture with the precision and resolution of traditional single-lens
shooting.
Leica and Insta360
co-engineered the premium Insta360 ONE R 1-Inch Edition, which offers creators
a 5.3K 1-inch sensor to achieve image quality and dynamic range never before
seen in an action cam, together with Insta360’s signature FlowState
stabilization. This 5.3K wide-angle lens can be instantly swapped for a dual-lens
setup that captures action in all directions at once and unlocks a range of
creative techniques only possible with a 360-degree field of view.
The Insta360 ONE R 1-Inch
Edition is the first result of Leica and Insta360’s shared vision of
craftsmanship and innovation in an era when cameras have a more central role in
culture and communication than ever before.
‘With Insta360, we have
found the right partner to bring the decades of Leica optical and digital
imaging expertise into a new product segment. We think that Insta360 has an
extremely high level of know-how in the software sector - especially in the
field of 360-degree acquisition technologies. The aim of our cooperation is to
develop innovative technologies under the highest image and quality standards,
trying to push the limits of what is technically possible’, says Matthias
Harsch, CEO of Leica Camera AG.
JK Liu, Insta360 Founder,
said: ‘For more than a century, Leica has never stopped pushing the boundaries
of what’s possible with a camera, and it’s never lost sight of a guiding ethos
of craftsmanship and quality that inspires photographers to push their own work
further. They are the ideal partners to join us in perfecting a new generation
of cameras that serve users at every step of the creative process — from
capture to editing to sharing. Combining the expertise in optics and imaging
design of Leica with Insta360’s unique portfolio of innovations, including
gimbal-free stabilization and smart editing software, will allow both brands to
redefine categories and realize the potential of new camera formats and modes
of capture.’
Insta360 is
selling the One R in a variety of prepackaged configurations:
- One R Twin Edition $480
- One R 1-inch Edition for $550
- One R Aerial Editionalso for $550
- One R 4K Edition for $300 for just the core and the Wide-Angle 4K module.
For more
information go to the Insta360 website.
About Insta360
Founded in 2015, Insta360
is the global leader in 360-degree cameras. Loved by athletes and creators
alike, the brand’s ONE series cameras pioneered the use of a compact dual-lens
design to redefine what’s possible with an action camera. The ONE series brings
together groundbreaking stabilization, the ability to easily capture drone-like
aerial angles, and the freedom to reframe a shot in any direction after the
fact — all in a palm-sized device. In addition to innovative action cameras,
Insta360 also offers a premium range of ultra-high-resolution professional VR
cameras. Their best-in-class imaging and streamlined workflows make it easy for
filmmakers to jump into immersive content production.