Saturday, May 22, 2021

LEICA & SHARP SMARTPHONE COOPERATION




German photography magazine PROFIFOTO writes that  Leica Camera AG and Sharp have announced a long-term technology partnership and presented the AQUOS R6, the first smartphone “co-engineered with Leica”.

The AQUOS R6 "co-engineered with Leica" was developed exclusively for the Japanese market. It has a 1-inch sensor, which is large by smartphone standards, which, in conjunction with the integrated Leica lens technology, is intended to ensure excellent image quality on the smartphone screen as well as excellent print quality.

Shigeru Kobayashi, General Manager of the SHARP Personal Communications Division: “We are very proud to present the AQUOS R6 with the world's largest 1-inch camera sensor for smartphones to the public. Sharp would not have reached this milestone without the great contribution from Leica Camera AG. With this long-term partnership, the two companies will bring great smartphones with excellent cameras to the market. "

“Sharp and Leica share an awareness of tradition paired with the pursuit of technical innovations of the highest quality. I am very happy about the partnership with Sharp and the resulting new smartphone AQUOS R6 'co-engineered with Leica', says Dr. Andreas Kaufmann, majority owner and chairman of the supervisory board of Leica Camera AG.

Matthias Harsch, CEO of Leica Camera AG, adds: “The strategic technology partnership between Sharp and Leica demonstrates the passion of both companies to continuously expand the limits of what is technologically feasible. Based on a common premium claim and the commitment to uncompromising quality, the AQUOS R6 'co-engineered with Leica' is the result of our successful cooperation: a smartphone that more than meets the very high customer requirements in the Japanese market in every respect. "

https://store.leica-camera.com/de


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