Several years ago (more than I like to remember), I worked in one of the largest camera stores in Minneapolis. We were the main Leica dealer in town which, of course, meant, we also sold the Leica Binoculars.
One day, a gentleman indicated that he was interested in a pair of binoculars for his 10 year old daughter. Thinking that he probably was thinking of something in a more modest price range, I proceeded to take a medium priced pair of binoculars out of the showcase. He immediately rejected it and said that he wanted to give her a pair of Leica binoculars.
“After all,” he said, “her eyes are the only ones she will ever have.”
Of course I didn’t argue. According to Leica, accuracy, attention and the passion for detail are in the nature of observation. For that reason Leica engineers maintain close contact to discerning users throughout the world. Inspired by their experience and enthusiasm, they develop innovative products that truly meet the user’s needs. Leica binoculars know only the finest components. Their outstanding resolving power and precise and durable mechanical construction let users embark on a voyage of discovery.
Leica binoculars are ready for any kind of adventure, whether for birding or wildlife observation, for travel or leisure activities, a piece from Leica’s binocular range is sure to be your ideal companion. Leica combines state-of-the-art optics and mechanisms with first-class design in the construction of all products.
Maybe those are some of the arguments that my dad used when he gave me my first Leica for my 5th birthday.
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But all Leica binoculars are not made in Germany, they are made in Portugal.
ReplyDeleteSo - what are you trying to say?
DeleteI don't think they have the same quality as a German product.
DeleteWhat facts do you base that opinion on?
DeleteThat is not a fact, it is merely an opinion.
DeleteApparently you think that products coming out of Portugal are just as good as if they were made in Germany
DeleteHow is that possible?
DeleteBecause they are all made to the same specifications and quality standards. As long as those are adhered to, it makes no difference where this is done, Germany, Portugal or anywhere else.
DeleteIf you think so.
DeleteI don't just think so, I do know. Your opinion is the same as many of the opinions brought forth years ago when Leica had a manufacturing plant in Midland, Ontario. A broad number of Leica products, cameras and lenses, were made there and many looked down on them with the idea that they could not compete with their German counter products. What many didn't realize that, for a while, all Leica lenses were designed in Canada by Dr. Mandler. That included a classified set of lenses for the US Navy. They needed a super high resolution lens system which was to be used on Leica reflex cameras at that time. Several years later, one of the lenses was declassified and became part of the Leica lens line up. That was the 180mm f/3.4 Apo Telyt R. Even today it is one of the best lenses ever to be marketed by Leica or anyone else for that matter. This lens was always made in Canada, never in Germany.
DeleteWhat happened to that facility?
DeleteIt is operated by Raytheon.
DeleteInteresting. Thanks for the info.
Delete