Over the years I have witnesses many false claims made by camera manufacturers. For instance, a few years ago Pentax claimed to be the first company to market a 50mm f/1.2 lens. The fact that this claim was made after the original Leitz Noctilux 50mm f/1.2 had been discontinued already apparently didn’t matter.
Just this morning I came about another such false claim. An internet site boldly announced that “Sony did it: A7 and A7r are the first modern full frame mirrorless interchangeable lens cameras.”
That claim totally ignores the Leica M. Just like the Sony A7 and A7r, the Leica M is a full frame camera and it has interchangeable lenses, with a whole load of additional features that Sony cannot match. The fact that the Leica M was announced at the last Photokina in fall of 2012 apparently did not prevent the above claim.
Leica M with Leica Vario-Elmarit-R 70-180 f/2.8
Leica M with Summilux-M 50mm f/1.4
Leica M with Vario-Elmarit-R 28-90 f/2.8-4.5
Leica M with Canon lens
I thought there was supposed to be truth in advertising; that seems to be dependent on who is doing the advertising. Some manufacturers and their cameras simply do look a lot better if they ignore Leica.