Tuesday, October 15, 2013


Over the years I have witnesses many false claims made by camera manufacturers.  For instance, a few years ago Pentax claimed to be the first company to market a 50mm f/1.2 lens.  The fact that this claim was made after the original Leitz Noctilux 50mm f/1.2 had been discontinued already apparently didn’t matter.

Just this morning I came about another such false claim.  An internet site boldly announced that “Sony did it: A7 and A7r are the first modern full frame mirrorless interchangeable lens cameras.”

Sony a7r full frame mirrorless cameras

That claim totally ignores the Leica M.  Just like the Sony A7 and A7r, the Leica M is a full frame camera and it has interchangeable lenses, with a whole load of additional features that Sony cannot match.  The fact that the Leica M was announced at the last Photokina in fall of 2012 apparently did not prevent the above claim.

Leica M with Leica Vario-Elmarit-R 70-180 f/2.8

Leica M with Summilux-M 50mm f/1.4

Leica M with Vario-Elmarit-R 28-90 f/2.8-4.5

Leica M with Canon lens

I thought there was supposed to be truth in advertising; that seems to be dependent on who is doing the advertising.  Some manufacturers and their cameras simply do look a lot better if they ignore Leica.


  1. "Some manufacturers and their cameras simply do look a lot better if they ignore Leica."

    Isn't that the case with just about every camera manufacturer?

  2. Maybe they think that the mirrors in its rangefinder puts the Leica M in a different category.

  3. Another good example happened a few years ago. Now defunct Hanimex boldly claimed in an ad that they made the highest quality slide projectors. If I recall correctly, they even invited comparisons. Obviously they ignored the Leitz Pradovit projectors which were vastly superior in all respects.