Over the years I have witnesses many
false claims made by camera manufacturers.
For instance, a few years ago Pentax claimed to be the first company to
market a 50mm f/1.2 lens. The fact that
this claim was made after the original Leitz Noctilux 50mm f/1.2 had been
discontinued already apparently didn’t matter.
Just this morning I came about
another such false claim. An internet
site boldly announced that “Sony did it: A7 and A7r are the first modern full
frame mirrorless interchangeable lens cameras.”
That claim totally ignores the Leica
M. Just like the Sony A7 and A7r, the
Leica M is a full frame camera and it has interchangeable lenses, with a whole load
of additional features that Sony cannot match.
The fact that the Leica M was announced at the last Photokina in fall of
2012 apparently did not prevent the above claim.
Leica M with Leica Vario-Elmarit-R 70-180 f/2.8
Leica M with Summilux-M 50mm f/1.4
Leica M with Vario-Elmarit-R 28-90 f/2.8-4.5
Leica M with Canon lens
I thought there was supposed to be truth in advertising; that seems to be dependent on who is doing the advertising. Some manufacturers and their cameras simply do look a lot better if they ignore Leica.
"Some manufacturers and their cameras simply do look a lot better if they ignore Leica."
ReplyDeleteIsn't that the case with just about every camera manufacturer?
Maybe they think that the mirrors in its rangefinder puts the Leica M in a different category.
ReplyDeleteAnother good example happened a few years ago. Now defunct Hanimex boldly claimed in an ad that they made the highest quality slide projectors. If I recall correctly, they even invited comparisons. Obviously they ignored the Leitz Pradovit projectors which were vastly superior in all respects.
ReplyDelete