Leica conducted the 13th
of their Erlebnistage (Experience Days) with a grand opening last Saturday at
the Wetzlar town hall with over 1000 visitors in attendance. Dr. Andreas Kaufmann, Chairman of the supervisory
Board of Leica Camera AG, had a clear message, “Das Bild treibt uns an” (the
picture drives us).
Dr. Andreas Kaufmann
The Leica Akademie, the
oldest 35mm school in the world, invited several accomplished
photographers. They elaborated about
their work in a number of presentations and workshops and impressed with the
results of their work.
Dr. Kaufman stated that
photography had become the number one hobby in the world, especially with the advanced
camera technology found in cell phones.
He went on to impress on the importance of opening one’s eyes. He gave the example that he recently had to wait
in a loud, red sports car at a bus stop.
He noticed several young people staring at their cell phones while an
elderly lady looked at the car. “She had
her eyes open,” he explained.
Action and advertising
photography expert Markus Berger presented many examples of his work while the
head of the Leica Akademie, Udo Zell elaborated on sports photography. He pointed out that Markus Berger sets himself
apart from the typical approach to photographing sporting events by using
entirely different perspectives in order to set his work apart, including shooting
from a helicopter. He wants his
photographs to be a counterpart to the classic approach to sports photography.
Udo Zell Herbert Piel
Another featured photographer
was Herbert Piel, lecturer at the Leica Masterclass. In the past four decades he worked for
several global news agencies and major magazines and many of his photographs
have gained international recognition.
In addition to Udo Zell,
Markus Berger and Herbert Piel, many other photographers gave insight into
their work in lectures and workshops and gave advice. Not only did digital
photography play an important role, but analog photography as well. That should come as no surprise since Leica
is the only major manufacturer that still makes a variety of high quality,
analog cameras.
"It's always about us to
see the picture," Udo Zell explained, “digital as well as analog. This has
always been the principle for Leica, starting with the first small format
cameras 100 years ago up to the high-tech cameras of today. The future looks good” the Leica Academy
boss explained, "what Rome is for Catholics, Wetzlar is for photographers.”
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Please make payment
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I should send them some of my photos. They are all perfect because they were made with a Leica.
ReplyDeleteUh, Oh. Be careful. Someone might take you too seriously and point out that it is not the camera but the person behind it that determines the quality of the photo.
Delete