Leica Camera AG reports:
Wetzlar, 28/01/2015 - Leica
Camera AG is rebuilding their global sales organization and in this context is newly rearranging the
responsibilities for the German market. Under
the umbrella of the global Sales Unit, in the future a German organization is
operating in addition to the various branch offices in Europe, America, Asia
and Australia. By the global reorganization of the sales areas, the
markets in which the Leica Camera AG is represented by subsidiaries and trading
partners will be even more closely closely tied to the company's headquarters
in the Hessian town of Wetzlar. The goal
is to expand the national companies globally to achieve greater market
penetration.
The Leica Camera AG has grown
in recent years, counter to the trend in the global photography market,
especially by working closely with retailers and a consistent focus on the
company's own retail business with Leica galleries, Leica stores and boutiques.
To further increase the efficiency and create potential for additional growth,
sales and retail operate in the future in separate organizational structures.
The area of sales will be led by Global Sales Director Steffen Keil (47)in the
future with immediate effect. He is directly responsible for the national organizations. He reports to Kaltner Oliver, CEO of Leica Camera AG for Marketing, Sales and
Retail. Prior to this, Keil had already been
successful by pushing ahead with the internationalization of the sales
structures.
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It is good to see that they are pushing forward with making sure that Leica remains a viable entity on the camera market.
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