A while ago Leica introduced
a range of accessories under the “0.95” label.
0.95 is an idea by Leica Camera AG.
It goes far beyond being simply very good. It is the benchmark for Leica’s self-imposed
commitment to exceed the technically possible in the creation of perfectly
crafted milestones, with the ability to amaze and delight. In this way, they
create objects of enduring value that transform their passion for innovative
technologies and materials into a tangible experience.
0.95 is an attitude that
unites the fine art of precision engineering, quality of materials, and
enduring value in exclusive collections that meet the greatest demands. In
collaboration with an extraordinary partner, it not only questions established
limits, but it goes further: it redefines them.
The very first 0.95
collection was the result of a collaboration with the French manufacturer of
premium luggage and accessories. The quality, style and exclusiveness of the
S.T. Dupont for 0.95 products reflects the exceptional standards of 0.95 and
manifests its self-imposed commitment to absolute perfection.
Leica Camera AG recently was
also able to win Master & Dynamic, the American manufacturer of
high-quality headphones and audio accessories, as a further partner for 0.95. The first result of this cooperation are
three attractive headphones, which are now marketed by Leica Camera AG under
the brand "Master & Dynamic for 0.95". All products of the
collection are marked with the "0.95" logo and are made of
high-quality materials such as soft cow leather and stainless steel components.
Three Master &
Dynamics models are used as a basis for the joint collection: the wireless
overhead earphone MW60, the over-ear headphone MH40 as well as the brass
version of the earphone ME05. The offer
is further supplemented by a headphone stand.
0.95 is a tribute to the
world's most powerful lens, the Leica Noctilux-M 1: 0.95 / 50 mm ASPH. At the same time stands for the challenge of
always surpassing technically feasible. According to Leica, the products of
this brand should be unique, surprising and inspiring.
The "Master &
Dynamic for 0.95" collection will be available in Leica Stores starting
May 11th, 2017, at selected dealers, as well as at Master & Dynamic's
online shop.
Master & Dynamic for
0.95
MW60B-95 wireless Over-Ear
Headphone: 599 Euro
Master & Dynamic for
0.95
MH40B-95 Over-Ear
Headphone: 429 Euro
Master & Dynamic for
0.95
ME05B-95 Earphone: 219
Euro
Master & Dynamic for
0.95
MP1000B-95 Headphone
Stand: 69 Euro
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