The Age of Leitz
On June 15th CW
Sonderoptic reveald a full relaunch under the new brand name Leitz Cine Wetzlar
to coincide with the opening event of the new Leitz Park in Wetzlar, Germany.
Leitz Cine Wetzlar carries
on the legacy started by CW Sonderoptic as production begins at its all new
factory. For over a decade they have been amongst the industry leaders in
cinematographic elements as CW Sonderoptic.
“Our rebranding to Leitz marks a natural evolution and
renewed commitment to growth in this field as well as an homage to Ernst Leitz
who created Leica over a century ago. Until the late 80’s all Leica lenses
carried the name ‘Ernst Leitz Wetzlar‘. Our new name carries the weight and
responsibility of this heritage - and it is one we do not take lightly”,
explains Gerhard Baier,
managing director of Ernst Leitz Wetzlar.
Originally started as CW
Sonderoptic nearly a decade ago, the cine lens development has revolutionized
the field of cinematography by introducing the famous Leica look of their
photography lenses to the cinema world. Cinematographers have chosen their
lenses for a string of international blockbusters and a variety of
award-winning films. In 2015 they received the Scientific and Technical
Achievement Award from the Academy of Motion Picture Arts and Sciences for
innovative lens design. Just like CW Sonderoptic, Leitz will continue and
elevate their heritage of quality, hand-built cinema lenses.
To deal with the expansion
and ever-growing demand for their quality optics their cine lens department
moved to its own factory at the new Leitz Park. This move was not only
necessary at this point in their history but also sets the stage for a new age
in the development of their endeavor - The Age of Leitz.
For other articles on this blog please click on Blog Archive in the column to the right
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For other articles on this blog please click on Blog Archive in the column to the right
To comment or to read comments please scroll past the ads below.
All ads present items of interest to Leica owners.
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