Sunday, April 11, 2021


By Heinz Richter

In the 1930s Leica used a very distinctive style of advertising.  Fortunately, some of these ads have been preserved and I am the lucky owner of a few.

It is also no secret that the Leica was copied quite blatantly by several other camera manufacturers, including FED and ZORKY in Russia.  In several instances they didn’t even use their own company names.  Instead they literally made fake Leicas, including the Leica script, Leica names on the lenses and fake serial numbers.

But they didn’t stop there.  They also copied the Leica ads of the time and used them for their own purposes.

Fortunately, international law has progressed to eliminate (some of) these practices and Leica Camera AG doesn’t have to compete with fake examples of their cameras any longer.


For Easter only the Leica

For your hands a Leica

Virtually the same ad for the FED

... and for the Zorki

In 1981 Friedrich Rüttinger from Berlin, Germany, got permission from Leica to make a set of replicas of the Leica postcards shown.  I purchased the entire set for my Leica collection.  I have also made some of them available for sale.  The cost is $20.00 for the set of four or $6.00 for any of the individual cards, including shipping.  If interested, please contact me at

For other articles on this blog please click on Blog Archive in the column to the right

To comment or to read comments please scroll past the ads below.

All ads present items of interest to Leica owners.


Woman wears brown elk-leather camera strap around her shoulders.        


Buy vintage Leica cameras from 
America's premier Leica specialist

Click on image to enlar
Please make payment via PayPal to GMP Photography

Click on image to enlarge
Please make payment via PayPal to GMP Photography
Click on image to enlarge
Please make payment via PayPal to GMP Photography

No comments:

Post a Comment