Press Release
The exclusive LEICA X ‘Edition
Moncler
Handcrafted collision of art
and digital technology
New York, New York (October 15th, 2014) — Leica Camera continues to celebrate 100 years of photography with the limited Leica X “Edition Moncler”. The new edition was designed in collaboration with Moncler and infuses both brand’s values of quality design and technicality. The aesthetically pleasing and highly technical camera pays homage to the French origins of Moncler with a premium leather trim in a three-color scheme of red, white, and blue. The silver version of the Leica X is appealing to both photographers and fashion forward camera users.
The exclusive Leica X
‘Edition Moncler’ is strictly limited to 1,500 units for the entire global
market. The additional camera case was designed in accordance with Moncler’s
world famous down jackets. The matching genuine leather camera strap bears the
inscription, Leica & Moncler, highlighting the collaboration. The Leica X
‘Edition Moncler’ will be available from Leica Stores, Boutiques, and Moncler
flagship stores, beginning October 2014.
This exclusive camera was
first unveiled during the Frieze Art Fair in London at the opening of Fabien
Baron’s exhibition, “Monuments”. The opening was hosted by Leica and Moncler at
Sotheby’s on October 14th. Fabien Baron, Vanity Fair’s “most sought-after
creative director in the world”, highlights the exemplary collaboration between
Leica and Moncler with his exhibition. Baron’s photographs, captured with the
Leica S medium-format camera system, show the spectacular ice and snow-bedecked
landscapes of Greenland and express the fascination of nature with which
Moncler is deeply involved.
The technical specifications
of the Leica X ‘Edition Moncler’ are identical to those of the standard
production model of the new Leica X camera. The camera features a professional
APS-C-format CMOS sensor with 16.5 megapixels (effective 16.2 megapixels) with
a Summilux 23 mm f/1.7 ASPH. lens, increasing creative freedom and guaranteeing
exceptionally brilliant pictures.
It also offers a wide range
of camera functions, an intuitively simple handling concept and the iconic,
premium attributes of Leica product design. The Leica X provides everything an
amateur or professional photographer needs for commercial, small business or
family use.
About Moncler
Moncler was founded at
Monestier-de-Clermont, Grenoble, France, in 1952 and is currently headquartered
in Italy. Over the years the brand has combined style with constant
technological research assisted by experts in activities linked to the world of
the mountain. The Moncler outerwear collections marry the extreme demands of
nature with those of city life. In 2003 Remo Ruffini took over the company, of
which he is currently Chairman and CEO. Moncler manufactures and directly
distributes the Moncler clothing and accessories collections Moncler Gamme
Rouge, Moncler Gamme Bleu, Moncler Grenoble and Moncler Enfant through its
boutiques and in exclusive international department stores and multi-brand
outlet
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Order: info@gmpphoto.com
Please make payment
via PayPal to GMP Photography
Click on ad to
enlarge
Order: info@gmpphoto.com
Please make payment
via PayPal to GMP Photography
Click on ad to
enlarge
Order: info@gmpphoto.com
Please make payment
via PayPal to GMP Photography
The exclusive Leica X 'Edition Moncler' is strictly limited to 1,500 units for the entire global market. The additional camera case was designed in ... ileicax.blogspot.de
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