Modern digital technology
‘Made in Germany’ meets extravagant styling from the world of fashion in new
Leica “Edition Paul Smith” digital camera
Solms, Germany (September 17,
2012,) – Leica Camera presented the Leica X2 “Edition Paul Smith,” a
distinctive and vibrantly hued special edition in the Leica X range.
International entrepreneur Paul Smith, widely regarded as one of the UK’s most
successful fashion icons, is behind the camera’s stylish design. The Leica X2
is the ideal camera for anyone with a passion for photography in its purest
form. Thus, extravagant flair from the world of fashion and advanced digital
technology are united in this highly collectible special edition, strictly
limited to 1,500 pieces.
Paul Smith is best known for
taking classic, bespoke clothing and adding cheeky, inventive twists using his
signature rainbow palette, a technique he employed in designing this namesake
special edition camera. A particularly striking feature is the unexpected
combination of colors chosen by Paul Smith for the body of the Leica X2. The
metal top plate of the camera is finished in dazzling bright orange, with only
the top dials for setting aperture and shutter speed remaining the familiar
classic black of the X2. Paul Smith calls attention to the unusual pop-up flash
on the top of the camera with a unique, hand-drawn, engraved light bulb doodle.
In stark contrast to the orange of the top plate, the designer chose an
eye-catching brilliant yellow for the metal base-plate. This bold
classic-meets-vintage camera is rounded off by a premium natural cowhide
leather finish in ‘Racing Green.’
In addition to the
beautifully-styled Leica X2, the on-trend set includes a selection of
accessories that bear the unmistakable mark of Paul Smith’s design, including a
carrying strap and a camera protector in taupe-colored premium calfskin. A lens
cleaning cloth labeled ‘Paul Smith for Leica’ and a certificate of authenticity
are further additions to the premium camera set. The exclusive offering is
presented in special packaging created by the British fashion designer and is
crafted in coordinated colors that complement the camera.
The technical specifications
of the Leica X2 “Edition Paul Smith” are identical to those of the standard
camera model, guaranteeing maximum image quality. The camera’s profile is
complemented by numerous setting options from full manual control to automatic
functions and intuitive handling. With its elegant and stylish design and
superb technical functionality, the Leica X2 is the ideal premium-class compact
camera for fashionable, discerning photographers who appreciate creative and
true-to-life pictures.
Beginning in October 2012,
the Leica X2 “Edition Paul Smith” will be available at select Leica dealers
globally, including the Leica Store Washington DC.
About Paul Smith
British-born Paul Smith has
worked in the fashion industry for over 40 years and has long-since earned the
reputation of outstanding, on-trend designer. His fashion collection, which he
likes to describe as ‘classic with a twist,’ is well known for its unique
interpretations of typical British style. He is a master in the art of both
recognizing and setting trends. He opened his first store in 1970 and premiered
the Paul Smith men’s collection under his own label in Paris in 1976. Today,
numerous collections bear the ‘Paul Smith’ label and are distributed in his
stores and in outlets in more than 75 countries.
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