Probably one of the
biggest surprises of Photokina so far is the announcement that Leica entered a
joint production agreement with Zenit to produce a Leica M mount camera based
on the Leica M240.
Here is the official
announcement:
Krasnogorsky Zavod,
manufacturer of the Russian brand Zenit, in cooperation with Leica Camera AG,
German manufacturer of premium cameras and optics, designed a new digital
rangefinder camera Zenit M. The Shvabe Holding, part of Rostec, has presented
this product at Photokina 2018, the largest international trade fair for the
photographic and imaging industries held in Cologne.
One of the participants of
the project is Krasnogorsky Zavod (KMZ Zenit), a leading designer of
photographic equipment in Russia, is now part of Shvabe. The Zenit M is
technically based on the Leica M Type 240 platform, but was modified both in
terms of hardware and software.
The camera is equipped
with Zenitar 35 mm f/1.0 lens, completely designed and manufactured in Russia,
100% of its components and materials are Russian-made. The lens creates an
image that doesn't require processing, has unique bokeh and soft focus effect.
The design of Zenit M
copies designs of the legendary Zenit and Zorky cameras, it's a full-frame
rangefinder camera made for shooting under various conditions.
The official presentation
took place with participation of Andreas Kaufmann, major shareholder and
chairman of Leica Camera AG supervisory board, Alexey Patrikeyev, CEO of
Shvabe, Ivan Ozhgikhin, Deputy CEO of Shvabe, and Vadim Kaliugin, CEO of KMZ
Zenit.
"Zenit and Leica
cooperation forms a unique alliance between long-term experience in optics
manufacturing and modern technologies of Russia and Germany. With this project
we for the first time declare launch of world famous Russian brand Zenit into
the new segment of photography equipment market," said Alexey Patrikeyev,
CEO of Shvabe.
Zenit M will be available
from December 2018 in Europe and from January 2019 in Russia at both Zenit's
online store and selected photo shops.
"On purchasing the
camera and the lens the users will get not only a high-quality device with
elaborate ergonomic design and high optical characteristics, but a really smart
camera which will provide high image quality," reported Vadim Kaliugin,
CEO of KMZ Zenit.
At Photokina 2018 Shvabe
also presents the whole line of Zenitar and Helios lenses manufactured by KMZ
Zenit as well as historic models of SLR and rangefinder cameras. This
exposition is also completed with products of another Shvabe enterprise, LZOS.
Along with other showpieces the leading manufacturer of space and astronomy
optics demonstrates mirror-meniscous telescopic photo lens MC Rubinar-10/1000
with high light transmission and image contrast.
https://zenit.camera/
https://zenit.camera/
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To comment or to read comments please scroll past the ads below.
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