Friday, September 21, 2018

LEICA ANNOUNCES BLACK SOFORT INSTANT CAMERA






By David Farkas, LeicaStore Miami

Today, Leica has announced a new color option for the Sofort Instant Camera. The Leica Sofort in black shares all the same specs as its orange, mint and white versioned siblings. Not exactly the big Photokina announcement we were hoping for, but if you were anxiously awaiting the fun little instant camera in black, you’re in luck. All existing accessories work with the camera, and it takes the same film. The camera goes on sale soon for $299. Head over to leicastoremiami.com to place your pre-order.

 


Press Release

NEW COLOR OPTION: FROM TODAY, THE VERSATILE LEICA SOFORT INSTANT PICTURE CAMERA IS NOW ALSO AVAILABLE IN BLACK

The latest addition to the Leica instant picture camera portfolio is a black version of the Leica SOFORT. Alongside the models in White and Mint, Leica is now offering the camera in matt black finish with the same popular features and functions of the existing models. Created by the Leica Design Team, all versions of the Leica SOFORT share the same unmistakable looks. A special highlight of the black version is that at the product name SOFORT is picked out in white lettering around the camera body.

The versatile Leica SOFORT is a fantastic way to rediscover instant picture photography. The camera enables quick and easy access to photography together with the unique experience and fascination of instantaneous photos. Thanks to the creative opportunities and numerous features offered by the camera, users can capture small, haptic works of art and lasting memories.

 

In addition to the modes Automatic, Party & People, Sport & Action, Macro and creative program for multiple and time exposures, the Leica SOFORT also offers a program for self-portraits and a self-timer with two different delays. To ensure best results every time, the camera automatically adapts parameters such as the exposure time and aperture to the program the user selects. Flash triggering can either be left entirely to the automatic flash function of the camera, or users can turn it on or off, depending on the pictures they want to take. To make things easier when shooting self-portraits, the Leica SOFORT also features a rectangular mirror on the front.

The focusing distance of the Leica SOFORT can be set separately, regardless of the selected program mode. Depending on the choice of the close-up or long distance setting and the selected program mode, this means that the camera offers even more creative freedom when making pictures.

A comprehensive range of accessories is also available for the Leica SOFORT. A black-and-white film is now also available alongside the color film. Both film types are available in packs for ten exposures. The color film is also available in double packs for twenty pictures.

Comfortable and safe carrying of the camera is guaranteed by the range of Leica SOFORT Straps in the colors mint, orange and black-and-white, while stylish Leica SOFORT cases in a choice of black or brown offer ideal protection for the camera.

Leica also offers a range of practical options for presenting instant pictures: Leica SOFORT Postcards are offered in sets of three. Each card has a different design and enables the integration of a picture. The Leica SOFORT Photo Presenter ring binder can be filled with photos and placed on a flat surface as a decorative object or for the presentation of pictures. For anyone wishing to revel in memories, the Leica SOFORT Photo Album is the classic solution for showing and sharing pictures and keeping them safe. The Leica SOFORT Box Set neatly rounds off the range of accessories with a practical solution for keeping their favorite pictures safe and sound.


For complete information, technical specs and more pictures ho here.



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